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Fortune
Fortune
Alice Barlow

The Mighty Patch sold out in 90 days, an 'accident' is how it's founder unlocked Amazon Prime

(Credit: Courtesy of Hero Cosmetics)

You’ve seen the Mighty Patch before. 

The tiny, translucent disks are increasingly adorning the faces of Gen Z and millennials when a pimple appears, and over 1 billion of the brand’s signature hydrocolloid patches have sold thus far. Manufacturer Hero Cosmetics also recently netted a partnership with content creator Alix Earle. 

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