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International Business Times
International Business Times
Business

The Middle East Oil Crisis Just Reached Japan's Snack Aisle and Wasabeef Is First to Go

Japanese snack

Geopolitical crises tend to travel through the news cycle as abstractions: oil prices, shipping routes, diplomatic statements. Then a story arrives that makes the stakes immediate. On March 17, 2026, Japanese snack maker Yamayoshi Seika announced it had suspended production of six products, including its iconic Wasabeef potato chips, because it could no longer secure the heavy oil needed to run the factory boilers. The cause: disruptions at the Strait of Hormuz triggered by the ongoing conflict involving the United States, Israel, and Iran. As Japan Today documented, this is one of the first tangible consumer-level impacts of the Middle East oil crisis to land on a supermarket shelf.

What Is Wasabeef and Why Did Japan Notice Immediately

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