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Los Angeles Times
Los Angeles Times
Entertainment
Nardine Saad

The Microsoft Theater is getting a new name in multiyear deal between AEG and Peacock

Peacock AEG Microsoft LA Live Los Angeles Peacock Theater the Peacock Theater

LOS ANGELES — The Microsoft-branded theater in downtown Los Angeles will be no more: The L.A. Live venue owned by AEG will soon be named the Peacock Theater.

How's that for spreading your feathers?

The renaming officially happens July 11 and comes ahead of a pair of global sporting events kicking off in Los Angeles over the next few years: the 2026 FIFA World Cup and the 2028 Summer Olympics. Peacock, the streaming service that NBCUniversal launched in 2020, will be streaming those events exclusively and L.A. Live — AEG's 4 million-square-foot sports and entertainment district — will be hosting key happenings, so the multiyear agreement "aligns the brands at a strategically important time and place over the next several years," AEG and Peacock said in a Thursday statement.

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