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Omar H. Fares, Lecturer in the Ted Rogers School of Retail Management, Toronto Metropolitan University

The metaverse offers challenges and possibilities for the future of the retail industry

As technology improves, the potential for retailers to make use of the metaverse will grow. (Shutterstock)

In 1968, American computer scientist Ivan Sutherland predicted the future of augmented and virtual reality with his concept of the “Ultimate Display. The Ultimate Display relied on the kinetic depth effect to create two dimensional images that moved with its users, giving the illusion of a three-dimensional display.

While the concept of virtual reality only focuses on the creation of three-dimensional environments, the metaverse — a term coined by Neal Stephenson in his 1992 book Snow Crash — is a much broader concept that surpasses this.

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