
When Nintendo launched the Wii in 2006, it signaled a shift to a Blue Ocean strategy. This meant the company was no longer competing with rivals on the same playing field. Rather, Nintendo would make the Wii a console for the non-gamer, convincing broader demographics to pick up a console for the first time in history.
AC thVRsday

In his weekly column, Android Central Senior Content Producer Nick Sutrich delves into all things VR, from new hardware to new games, upcoming technologies, and so much more.