Stephen Carter, CEO of Informa PLC, says he violated a key tenet of his industry by speaking at a recent conference held in Saudi Arabia. Informa, based in the U.K., produces exhibitions and live events, and it works best when it’s in the background.
“Our job, as someone said to me many years ago—and I’m breaching that guidance—is never to go on stage in front of your clients,” said Carter, speaking at the International MICE Summit earlier this month in Riyadh. “The job of all of us is to make our partners famous.”
