The first round of the Masters delivered a timely boost for TV ratings as the effects of men's professional golf's ongoing division were laid bare once again.
It's no great secret that the PGA Tour has endured a sluggish start to the year when it comes to viewership numbers. Even Scottie Scheffler's dramatic win at the Players Championship in March drew 700,000 less than the year prior, while many other events have seen a drop of between 10-20% in viewers compared with 2023.
