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Marie Claire
Marie Claire
Lifestyle
Samantha Holender

The Marshmallow Fragrance Trend Captures Everything You Want In a Gourmand Perfume

Women in pink.

Fluffernutter, Mall-o-Mars, S’mores, Rice Crispy Treats—this list sounds like a vintage dessert menu filled with marshmallow-infused confections. Yet these little treats, in all their cellophane-wrapped glory, are more than just comfort food confections; they're the inspiration behind a no-cavity-in-sight alternative: marshmallow fragrances.

I know what you’re thinking: has the fragrance industry reached peak sweet? We've seen a vanilla explosion, rich chocolate fragrances, and honey-tinged scents. An ooey-gooey campfire snack with 29 grams of sugar per pop sounds like the icing on the figurative fragrance cake. On the contrary: the marshmallow perfumes are actually a tamer take on gourmand perfume trend.

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