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Fortune
Fortune
Paolo Confino

'The Marvels' flop shows that Kevin Feige's 'brilliance,' which drove $29B for Marvel, is no match for Disney’s insatiable need for content

(Credit: Emma McIntyre—Getty Images)

Marvel movies have long suffered from what fans and commentators call a villain problem, where the bad guy is rarely as interesting as the superhero. Now, Marvel—the movie studio—is for the first time in its history facing a box office problem, with its latest release, The Marvels, debuting to the franchise's worst opening weekend at the domestic box office.

The Marvels made about $47 million this weekend, a disappointing number that missed already lowered expectations of $60 million that analysts predicted earlier this month.

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