The future of Marvel is apparently in crisis. According to a bombshell new article in Variety, the MCU is in decline by nearly every single metric. Outside of Guardians of the Galaxy Vol. 3, MCU movies have underperformed both critically and financially in 2023, while the overall quality in VFX has declined due to a myriad of internal issues. With a bloated continuity, and confusion about the overall direction of the franchise, it seems like now might be the moment when the biggest pop-culture brand in the world is slowing to a halt. But is the solution to Marvel’s problem actually a bit simpler than its complicated cause?
