Mars, the snack conglomerate behind M&Ms and Snickers, may have finally satisfied its sweet tooth. The company will acquire Pringles-maker Kellanova in a $36 billion deal—the largest in the food industry in years.
Through the deal, Mars will acquire Kellanova’s many savory snacks like Cheez-It and Club crackers, a complement to Mars’ predominantly chocolate offerings. The merger will allow Mars to expand its reach beyond just confections, solidifying its place in a crowded market, and keeping sales volumes high.
