A Carmarthenshire town which once had 70 pubs and a beer-drinking goat is reviving and promoting its history to tourists.
Llandovery is the home of vicar and poet Rhys Prichard, hymn writer William Williams Pantycelyn, while an outlaw called Twm Sion Cati - described by some as a Welsh Robin Hood - used to hide in a cave north of the town.
The town council has just secured listed planning consent to fly the Llandovery crest on the town hall, Market Street.