The Market Has Always Been Late to Recognize AMD’s Technology. This Means You Can Be Early.

For most of its history, Advanced Micro Devices (AMD) has lived in the shadow of its rival Intel (INTC). There’s a good reason for this. AMD’s x86 foundation exists because Intel allowed it. Back in the 1970s, customers like IBM (IBM) did not want to rely on a single customer for their chips. So Intel licensed its x86 designs to AMD, making it a second-source manufacturer. 

A couple of decades later, Intel stopped sharing its designs with AMD, forcing it to come up with its own designs after obtaining permission to continue using x86 architecture through a complicated legal battle. The forced innovation led to AMD disrupting Intel for the first time in the early 2000s, when it introduced 64-bit computing, seriously threatening Intel’s server market share.