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TechRadar
TechRadar
Desire Athow

‘The market for AI products will keep expanding’ - Freepik CEO tells us why creative AI is just getting started

An artist using a laptop on a table in a studio that looks like a loft.

The generative AI boom took off through creativity. Tools that could generate images, design assets, and written content were among the first to go mainstream, reshaping workflows for designers, marketers, and creators almost overnight.

Since then, AI tools have made their way into other areas like code and customer service, but its most visible and immediate impact remains in the creative world.

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