For the past six weeks, Love Island USA has been a litmus test of the American public’s views on lustfulness and compatibility. This is a defining factor of dating shows, but the Peacock series’ record-breaking growth since season 6 has made its discourse inescapable. With season 8, however, a new bombshell is changing the course of the country’s biggest reality show: The manosphere has taken over Love Island USA, and it’s ruining the experience for longtime watchers who tune in to see, well, love.
LIUSA is the latest escapist reality hit that the mainstreaming of radical conservatism has altered in recent years. In both seasons 7 and 8, the younger cast members—who spent their late teens living through the COVID-19 pandemic—have reflected the talking points of the manosphere, the network of internet communities centered on toxic masculinity, gender essentialism, and opposition to feminism. Men who spent their formative years online at a time when social media algorithms amplified this content have adopted its views: that women should be “soft” and subservient to men, that men are entitled to their romantic interests’ bodies, and that women who challenge men should be humbled. Hegemonic masculinity and misogyny have since become systemic bugs in American dating culture—and now defining features among some of the men in season 8’s core cast, to the point where viewers wondered whether they even like their partners.
