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The Conversation
The Conversation
Kam Phung, Assistant Professor of Business & Society, Simon Fraser University

The manipulation of Uber’s public image profoundly impacted the lives of taxi drivers

Uber deliberately positioned itself as a tech company to avoid the regulations of the taxi industry. (Shutterstock)

In early July, the leak of 124,000 confidential files from Uber — known as the “Uber Files” — as part of an investigation by The Guardian revealed how the company knowingly flouted laws, secretly lobbied governments and embraced a long list of “dark tricks” and ethically questionable practices as it grew into the tech giant we know today.


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