Andy Holt has made it in black pudding game - but for a long-time, he faced countless doubters.
The 60-year-old jumped at the chance to take up Richard Sanderson Ireland's sale of his business in 1993 - which was then based in a tiny factory in Waterfoot between Rawtenstall and Bacup, Lancashire, and was still using a secret recipe which dated back to 1879.
"A lot of people said 'you're daft, it's only old people who eat black pudding," Andy, now 60, told LancsLive.