Chef and seaweed enthusiast Jonathan Williams hates following recipes. It's something you wouldn't expect to hear from a restaurant and pub owner who has won multiple awards for his food. But not following a recipe is how the man behind Pembrokeshire's Cafe Môr' came up with a dish that has people flocking to buy time and again: it's lobster roll, which has been a constant on his sea shack's menu for the last decade.
"I like seeing ideas and doing my own [take]," he tells me as we sit down to talk about not only his cafe and pub but his latest project- a secret sea garden in Pembrokeshire. "When I started the lobster rolls [at Cafe Môr'], I'd never actually had a [one] before in my life. But I liked the idea of them. Especially coming from Pembrokeshire - 99% of crab and lobster goes to Europe and no-one really ate it [ten years ago]. When I first started, it was elitist as well. Sticking it in a sandwich, when I first started I was only charging a tenner and probably losing money!"
That being said, Jonathan - who not only runs Cafe Môr but the 16th century pub within whose land it sits, The Old Point House, reflects: "It's been hugely popular." You can get more story updates straight to your inbox by subscribing to our newsletters here.
