Markuss Hussle wants his online students to understand one thing: he knows how to make money. There is no subtlety involved. He gives an hour-long presentation in one video, sitting next to his silver Lamborghini. In another, he splices his money-making tips with footage of a ski weekend with his friends in Courchevel, in the French Alps, including shots of private jets, helicopters and a girlfriend in a fur coat. He claims the trip cost $100,000 (£75,000). He shows off his watches and his swimming pool and talks about how his mother worked three jobs as a cleaner until he “retired her” and bought her a home by the sea.
If you were not paying close attention to the spreadsheets and presentations interspersed with the motivational lifestyle content, you might guess he was offering guidance on how to trade shares or invest in cryptocurrency. There are a lot of performance graphs and much discussion of account management, optimisation, scaling, working smart and tripling profits.
