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Jack Moss

The making of Loro Piana’s magical festive Harrods takeover, ‘The Workshop of Wonders’

Loro Piana Harrods Festive Takeover.

The glimmering façade of Harrods has always been synonymous with the festive season, the British department store long embracing the holidays in dramatic – and oftentimes fantastical – fashion. As such, it has become the gathering point for beleaguered shoppers who have found solace in its cavernous, lavishly decorated interiors where it’s near-impossible to leave without a purchase.

As of today (7 November 2024), the Italian fashion house Loro Piana will mine this sense of wonder with an expansive festive takeover, comprising not just displays in all 36 of the store’s Brompton Road, London windows, but two pop-ups and a ‘pop-in’ (more on that later). Titled the ‘Workshop of Wonders’, the takeover promises to marry the brand's own century-long history of craft – Loro Piana began in 1924 from a rich legacy of wool trading that began in the 1800s – with the mood of a buzzing Santa’s workshop, complete with Nutcracker-esque marionettes, fluffy soft-toy animals and wooden toys.

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