Get all your news in one place.
100's of premium titles.
One app.
Start reading
The Conversation
The Conversation
Politics
Hunter Fujak, Lecturer in Sport Management, Deakin University

The major political parties have a membership problem. Footy club marketing might offer some solutions

A huge story emerging from the 2022 federal election result was the grassroots strength of independents, who dislodged both Liberal and Labor in historically “safe seats”.

But the woes of the major parties extend beyond election day; they’re also reflected in the terminal trajectory of party membership.

In 2020, the Guardian reported the Australian Labor Party has around 60,000 members. The Liberal Party is currently estimated to have around 40,000 members, down from 197,000 during the halcyon days of the 1950s.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.