PublicSquare, the self-described 'MAGA alternative to Amazon' backed by Donald Trump Jr., is fighting to remain viable after reporting nearly $160 million (£118 million) in cumulative losses while its share price has fallen roughly 99% since reaching post-listing highs.
The conservative-focused company launched with ambitions of creating an 'anti-woke' online marketplace where shoppers could buy from businesses aligned with traditional American values. Three years later, however, weak revenue growth, rising operating costs, and an expensive expansion strategy have forced the company to rethink its future.
