It's one of the most ubiquitous logos in the UK, but many won't have looked closely enough at the Lyle's Golden Syrup lion to notice that it's dead – and swarming with flies. The macabre design has been taking social media users by surprise for years, but it's finally getting replaced – and, somewhat surprisingly, igniting a syrupy culture war in the process.
Lyle's has replaced the logo on its squeezy syrup bottles with a simpler image of a lion's face. The animal looks much happier - but some are displeased that the design, a Guinness World Record holder for longest running branding, has been changed at all.
