Amazon is a website familiar to most people who have ever been on the internet.
It’s the destination to point your mouse towards to shop for obscure kitchen tools, genius storage solutions and emergency batteries when your TV’s remote eventually gives up the ghost.
The global retailer has built its rep on competitive pricing by offering irresistible deals, especially when it throws a big sale. The reduced RRPs are enough to forgive the often questionable brand names that look as though a chimp has gone a couple of rounds with a keyboard.
But there is another, smarter pocket of the website that boasts far chicer wares: Amazon Luxury Stores.
Think of it as the Bond Street of Amazon, with digital shopfronts of all the biggest names in high-end fashion.
All the lottery-win favourites are here, from fine jewellery brand Annoushka and Italian heavyweights - Gucci, Prada, Valentino, Dolce & Gabbana - to cult beauty favourites from the likes of Dr. Barbara Sturm, Monpure and vVardis.
Then there’s hewi, which stands for Hardly Ever Worn It, the pre-loved retailer powers Amazon’s offering of covetable fashion and accessories for a reduced RRP. It’s a good option to browse if brand new is slightly out of reach, or you’re trying to be more sustainable with wardrobe purchases.
Most pieces come with Prime delivery for members, with an elevated, refined website design to reflect the luxe line-up.
If you’ve never turned into this little-known corner of Amazon before, it can feel like stumbling across Diagon Alley. Where to run to first?
To help, we’ve spotlighted some of the nicest pieces on Amazon’s Luxury Stores section.
Daydream, bookmark, or boldly add to basket; the choice is yours.
Shop now
Hermès Pre-Loved Bleu Atoll Swift Leather Birkin 25 PHW
A Birkin to swoon over, this iconic leather bag is the exact shade of Maldivian waters. It's finished with silver hardware and comes complete with a dust bag and in Hermès famous orange and black boxes.
It’s hard to pinpoint exactly how much a new Birkin would cost, as Hermès only release an allotted number at a time, but you can expect to pay in the region of £30k - making this a snip in comparison.
Buy now £14458.50, Amazon
Giuseppe Zanotti Merissa Sparkle Boots, 5, Silver
If ever there were a pair of boots made for strutting onto a private jet, these are the ones. Studded with crystal rhinestones and set on a 105mm stiletto heel, these shoes were made to be seen.
Buy now £2695.00, Amazon
Gucci Pre-Loved x Adidas Emerald Green Jacquard Zip Jacket
Lighter weather = lighter outerwear. Forgo the biker for this racing green jacket instead, a collab between Gucci and Adidas.
Buy now £1195.00, Amazon
Dr. Barbara Sturm Super Anti Aging Cream
Boosting the skin barrier with a host of anti-aging ingredients (including plankton), this German-made cream offers instant results. Which explains why it's such a beauty ed favourite.
Buy now £225.00, Amazon
Altuzarra Kathleen Dress
Float through spring and summer in this pleated midi which can be dressed up or down as the occasion calls.
Buy now £1505.00, Amazon
Annoushka Pea Pod Tsavorite Charm, 18ct Yellow Gold
A charming little trinket to hand to the pea in your pod, this artisan piece is made from 18ct yellow gold and studded with freshwater pearls.
Buy now £5200.00, Amazon
Elie Saab Studded Macrame Long Dress
For work or play, you can't go far wrong with a black dress. Elie Saab's is made from polyester macrame with a crepe de chine lining.
Buy now £3100.00, Amazon
Prada Pre-Loved Ivory Saffiano Leather Loafers with Black Trim Detail
Ballet flats are having a moment. Prada's promise to last longer than the trend, offering a stylish finishing touch to any outfit.
Buy now £195.00, Amazon
Chanel Pre-Loved Bubblegum Pink Lambskin Wallet on Chain
For those who believe Barbiecore is a way of life, not just a passing trend.
Buy now £1665.00, Amazon
