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Birmingham Post
Birmingham Post
Business
Tom Keighley

The Lovely Gift Group secures £300,000 investment to grow

A supplier of personalised keepsakes is expected to grow following a £300,000 investment from Finance Yorkshire.

Brough-based The Lovely Gift Group, which includes several retail brands, plans to use the funds to purchase new machinery, stock and hire five new staff in a bid to break into the funeral care and pet memorial markets. The firm is supplying its keepsake products 'Angels, Wings & Feathers' to funeral care providers and its 'Oh So Precious' range is targeted at the pet and veterinary sectors.

Founder Helen Davies launched the business in 2015 following her experience of giving birth to premature twins who spent 10 weeks in Hull Royal Infirmary's Neonatal Intensive Care Unit (NICU). The group, which offers items such as comfort bears incorporating tins for cremation ashes, has since expanded and is now targeting £750,000 turnover this year.

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