In the 90s, a couple of German supermarkets arrived in the UK and made new homes here. Lidl and Aldi promised all of your household and kitchen essentials for cheaper than the established British giants, with a few middle-aisle bargains to boot.
They've done pretty well for themselves, but they weren't the only Europeans to touch down here. You don't see their name anymore though - unless you've still got a yellow and black carrier bag with a dog printed on it, stashed in your cupboard.
They were called Netto, hailing from Denmark. They promised much of the same as their German friends, but unlike them, they didn't stand the test of time.
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Newark, Retford, Mansfield and more had Nettos, and nearby Langley Mill at the Derbyshire border had one of their top performing supermarkets for a time in the Acorn Centre. They'd all left by 2011, but a short-lived revival brought a few back in 2014 too.
As well as undercutting any Sainsbury's, Asdas, and their German rivals, they also had to compete with another British brand you might remember from the time too. Price wars with Kwik Saves brought costs tumbling down for a time.
Netto poured millions into establishing themselves, and that yellow and black branding started appearing all over the country. At their height there were over 200 of them.
They did back up their claims of value, in fairness. In the advert above you can see 2 litres of Pepsi for 99p - 1.5 litres these days is about double the price.
You might remember their TV ads too, with vaguely Scandinavian voiceovers pointing out price drops on everything from Heinz baked beans to £4.99 house plants from the middle aisle. "Sainsbury's ads are better than ours... but our spuds are cheaper, so there", went one of their sparse TV spots with the yellow backgrounds.
Parents might have loved them for helping to balance the budget, but that doesn't mean their kids liked Netto. That was for a different reason altogether.
You might remember taking carrier bags to school to hold all sorts that wouldn't fit in your backpacks - P.E. kits, art supplies and the like. Some schoolchildren wouldn't be caught dead using a Netto bag for that.
"What's yellow and black and full of rubbish?", they'd say about the carrier bags with the Westie dog on them. Kids can be cruel.
Asda bought out Netto in 2011, converting a few and selling off the rest. Sainsbury's tried to bring the brand back in a partnership from 2014 to 2016, but that never took off with only a handful of stores making the switch back to black and yellow.
If you fancy a Netto pilgrimage, there are still stores in Denmark, Germany and Poland. But for now, Aldi and Lidl carry the flag for the European cut-price supermarkets in the UK.
Did you shop at a Netto? How did it compare to the Lidl or Aldi of today? Comment below, and join us on Facebook for more.
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