The trailer for Amazon Prime Video’s new Lord of the Rings series The Rings of Power finally landed over the weekend, debuting during the third quarter of the Superbowl LVI on Sunday. “Why are they playing sports at the lord of the rings: rings of power trailer event” asked one fan on Twitter, summing up the anticipation felt by countless LOTR-lovers across the world. Fortunately it did not disappoint.
Over the course of exactly one minute (keep it tight, those advertising slots cost a bomb), the purportedly most-expensive series in television history (predicted to pass a bonkers $1 billion, with the first series alone racking up costs of a reported $462 million), which is set thousands of years before the events detailed in the Lord of the Rings books and movies, set out its stall in breathtaking style.
