Twenty days into the World Cup and the figures are in. The main takeaway? A star-spangled soccer popularity surge is engulfing this 50-state land and, so long as the No 1 act is in town, it shows no signs of relenting.
FOX Sports, who spent $485m to acquire the American television rights for the biggest World Cup of all time, have made no secret of their lofty viewership statistics after the group phase. Even withstanding the contrived punditry from the much-maligned Alexi Lakas, the numbers across the board tell the story of a nation gripped by football in an unprecedented manner.
