Shoppers may not realise that a store's layout isn't only designed to be convenient, it may also encourage them to spend more time and money.
From certain box colours to make fruit and vegetables appear 'fresher' to the size of your basket, supermarkets have clever ways to get the most out of your trip to the shops. And according to an expert, the psychological tricks begin as soon as you walk through the door in some cases.
Consumer psychologist Dr Cathrine Jansson-Boyd from Anglia Ruskin University spoke to The Mirror about some of the ways in which shops do this.
