President Trump's push to have Washington Dulles Airport and New York Penn Station renamed after himself is just the latest example of his desire to stamp his personal brand across America.
The big picture: Trump, more than any prior president, has made his own identity a focus of his administration, naming government buildings and programs the same way he did his business empire and campaign merch.
Here is the ever-growing list of things Trump named for himself or branded using his likeness in his second term.
Renaming D.C. buildings
In addition to renaming the Kennedy Center, which would still require an act of Congress, the U.S. Institute of Peace was rebranded as the Donald J. Trump Institute of Peace.
The intrigue: Both newly named entities are meant to honor the president's work during his second term, per the White House.
- White House officials — and Trump himself — have also argued he played a critical role in preserving both institutions, which they say were struggling under previous administrations.
- Attaching Trump's name to the new Washington Commanders stadium could be next.
National Park passes
The Interior Department in November unveiled the 2026 America the Beautiful National Park pass, which features a side-by-side image of George Washington and Trump to commemorate America's 250th anniversary.
Yes, but: A conservation group sued the administration, arguing that placing the president's face on the pass violates federal law.
- Under the 2004 Federal Lands Recreation Enhancement Act, the pass must feature the winner of an annual photo competition hosted by the National Park Foundation — a program that has generated millions of dollars for public land management.
Worth noting: The suit came shortly after Trump announced free entry to national parks on his birthday — which is also Flag Day — while eliminating the perk on Martin Luther King Jr. Day and Juneteenth.
Trump accounts
The administration is starting to process applications from parents with children born between 2025 and 2028 to receive $1,000 from the Treasury Department to deposit into "Trump accounts."
State of play: The plan is part of Trump's broader effort to pull more Americans into the stock market and promote the idea of attainable wealth for lower-income Americans — while also allowing him to tout the initiative as a personal achievement.
- The administration says that the tax-advantaged savings and investment accounts are intended to create "trust funds" for every eligible American child.
- Applicants use IRS Form 4547 — a nod to Trump being the 45th and 47th president.
Trump Gold Card
The Trump administration began accepting applications last year for the president's new Trump Gold Card, which fast tracks immigration processing for applicants who pay a $15,000 Homeland Security fee and contribute an additional $1 million if approved.
- The card features Trump's likeness alongside images of the Statue of Liberty and a bald eagle.
- The administration has simultaneously pursued policies to limit residency for refugees, asylum seekers, and low-income people.
Trump coin
The Treasury Department has made plans for a $1 coin bearing Trump's likeness for the 250th anniversary of the U.S.
- Critics have questioned whether existing laws permit currency featuring living presidents, but the U.S. Mint proceeded with designs anyway.
Trump military equipment
Late last year the government announced a new series of "Trump-class" battleships, part of the president's push to modernize the Naval fleet.
- The concept art includes an image of Trump raising his fist emblazoned on the back of the ship.
- That announcement followed the unveiling early last year of a new fighter jet, designated the F-47 (Trump is the 47th president).
Trump programs
In addition to all of the formal renaming, Cabinet officials and the private sector have taken to informally referring to a variety of programs with Trump branding.
- Officials have called children who may be born from a push to lower the cost of fertility treatments "Trump babies."
- Reports suggest multiple builders are working on a plan for a new class of entry-level "Trump homes" as well.
Go deeper: Trump team brags new presidential portraits "go hard"
