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The Conversation
Christina Philippou, Principal Lecturer, Accounting, Economics and Finance, University of Portsmouth

The Lionesses had a terrific World Cup, but women's football in England is on shaky economic ground – new research

Despite the disappointment of losing to Spain in the final, England’s women’s football team had a very good World Cup, on and off the pitch. Viewing figures were huge, media coverage was unprecedented and excitement about potential future achievements seems high.

So women’s football in England looks to be strong and in safe hands. And at first glance its domestic top tier, the Women’s Super League (WSL), certainly looks healthy.

League match attendance records have been broken recently, as they have for the women’s FA Cup, and Champions League tournaments. The increase in coverage has continued at pace, with a ground breaking broadcast deal with the BBC and Sky worth £8 million a season.

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