Billie Eilish and her brother Finneas O' Connell have given hope to producers the world over by letting their music do the talking in an era when quality so often takes second place to image - and where the brand can be more important than the band. Their work not only proves that genuinely great music can still sell records, Eilish and O' Connell have shown how a totally DIY and low budget ethos can help make it possible.
Yes we all know you can use the internet to promote your music, and yes we all know you can make pro-sounding music on a cheap computer, but no-one has really shown us how quite like Eilish and O' Connell.
Eilish's debut album When We All Fall Asleep, Where Do We Go?, co-written and produced by Finneas, is estimated to have sold some 10 million copies worldwide. It hit number one in more than 20 countries, spawned at least four multi-platinum selling singles (from seven released from the album), won multiple Grammys, and made Eilish a global superstar at just 17 years of age. And, it was all recorded in a bedroom.
