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Creative Bloq

Technology

Daniel John

The Lego Smart Brick backlash, explained

Lego Smart Brick.

Our phones are smart. Our watches are smart. Even our fridges are smart. Is anything sacred in today's world of smart gadgets? If you'd asked me yesterday, I'd have said the humble Lego brick. But not today.

It might be one of the few everyday objects that's actually a design masterpiece but it's about to get a lot more complicated. Yep, Lego has announced the Smart Brick – and backlash has been swift.

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