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Creative Bloq

Technology

Rosie Hilder

The leaked new Jaguar concept car looks like it was a Barbie x Action Man collab

Jaguar concept car in pink.

It feels like the branding world has been talking of nothing else since Jaguar's rebrand a couple of weeks ago. For anyone who missed it, Jaguar has changed one of the world's most popular car logos and launched a mixed case wordmark, logo and typeface with a striking new campaign, which contained no actual cars.

And now, ahead of the official launch at Miami Art Week at 1am UK time (luckily, some of the Creative Bloq team will be up), pictures of Jaguar's new electric concept car have been leaked.

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