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The Guardian - UK
The Guardian - UK
Lifestyle
Lauren Cochrane

The latest It-bag is a joke ... Inside the wacky world of MSCHF

MSCHF’ Global Supply Chain Telephone bag.
MSCHF’s Global Supply Chain Telephone bag. Composite: MSCHF

February is often a dreary month – so a bit of fashion joy is always going to go down well. Enter, the Global Supply Chain handbag.

It might not sound like a barrel of laughs but, this new design, a kind of Frankenstein of different It-bags – the Birkin, the Celine luggage bag, the Dior saddle bag and the Balenciaga hourglass handbag – is the work of Brooklyn-based company MSCHF. It is wonky, misproportioned and – to the right eyes – a witty comment on where we are at with the It-bag in 2024.

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