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Al Jazeera
Al Jazeera
Technology
Andy Hirschfeld

The latest industry upset with the use of AI: Fashion

Fashion models are worried that the use of AI to create digital replicas could undermine their work opportunities [File: Peter K Afriyie/AP Photo]

New York City, USA – Last week, the fashion world descended on New York City for New York Fashion Week (NYFW). The bi-annual event celebrated the best in the industry and showcased the hottest trends for the season. NYFW is a massive money maker for the city and the fashion industry at large. On average, the event brings in a staggering $600m annually.

But regardless of the stark economic and cultural value the event brings, it is overshadowed by the same existential threat hitting sectors like media and tech – artificial intelligence eroding existing jobs and limiting work opportunities in the future. Behind the glitz and glamour lies the same fears that in large part led to the Writers Guild and Screen Actors Guild strikes this past year – protection over one’s likeness.

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