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Kamran Mahroof, Associate Professor, Supply Chain Analytics, University of Bradford

The Last of Us: why we should all think like preppers – and how to do it

The acclaimed post-apocalyptic TV series The Last of Us, based on a hugely popular video game, featured a character – Bill – who has managed to live through the nightmare because he has prepared for such an eventuality – he is what he calls a “survivalist”.

“Prepping” – as it is widely known – is a way of anticipating and adapting to impending conditions of calamity by preparing homes, rooms and bunkers to survive in.

COVID-19, the limits on certain foodstuffs caused by Russia’s invasion of Ukraine and the cost of living crisis have pushed “preppers” from the fringes towards the mainstream.

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