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PC Gamer
PC Gamer
Jess Kinghorn

The LA Times gives mealy-mouthed AI the last word on its opinion pieces

EL SEGUNDO, CA - MARCH 30: The Los Angeles Times logo is displayed on top of their building and newsroom on March 30, 2025 in El Segundo, California. (Photo by Kevin Carter/Getty Images).

There's a lot to say about AI's integration into journalism—and if you're only asking me, almost all of it would be extremely negative. Well, an engaged reader wouldn't just take my word for it, instead seeking to read widely on the subject to better inform their own opinion. My one request, if I may be so bold, is that your wider reading doesn't begin and end with asking an AI chatbot how it 'feels' about the subject.

In recent weeks, the LA Times has begun book-ending its opinion pieces with AI-generated 'Insights' (via AP News). Clicking on this dropdown tab offers information such as the supposed political alignment of the piece you've just read, a bullet point summary of the piece itself, as well as points offering "different views on the topic." It's a 'both sides' approach by way of Perplexity-powered AI.

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