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Fortune

Ashley Lutz

The key to work-life balance is loving what you do, says the CEO of $140 million fitness brand: 'For me, work is not a punishment'

Christian Toetzke Hyrox Fortune

(Credit: Tristar Media/Getty Images)

HYROX’s cofounder and CEO Christian Toetzke says the only sustainable “work-life balance” is loving the work so much it becomes life—and he’s built a $140 million fitness-racing brand on that ethos while keeping the company lean and singularly focused on one product.

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