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Creative Bloq
Creative Bloq
Technology
Alan Wen

“The key to our success was keeping a 2D mindset": Marvel Rivals' art director on the game's unique comic book style

A purple female character.

Marvel may have a permeating presence in pop culture, but its forays into video games haven't always been a great success. From 2017’s thoroughly disappointing crossover fighting game Marvel vs. Capcom: Infinite to 2020’s blockbuster flop Marvel’s Avengers, uncanny adherences to the MCU have led to uninspiring character designs that fell short of their big-screen counterparts.

Marvel Rivals has, however, smashed expectations since its launch last December, having already reached 40 million players worldwide as of February. That’s no mean feat given that it’s a team-based PvP shooter, a genre that faces fierce competition and only a few emerge victorious.

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