Deborah James has raised more than £3.5 million after revealing her end of life care for bowel cancer. Her writing, broadcasting and campaigning have raised awareness of the condition.
After being diagnosed in 2016, 200,000 people have already donated to her BowelBabe fund. She presented a BBC podcast called "You, Me and the Big C", wrote a book called "F*** you cancer" and has written regularly for The Sun.
The former school deputy head wrote in her blog in January 2017 of the symptoms that led to telling a doctor she thought she might have bowel cancer. Despite being 35 years old, a vegetarian, not overweight and not a smoker, she was ultimately diagnosed with stage 3 bowel cancer.