After a surprisingly successful Day 1, producer Vipul Amrutlal Shah and director Sudipto Sen’s 'The Kerala Story' is looking at a fantastic Day 2 as well. The collections on the opening day were approximately Rs 8 crores, an unheard-of figure for a non-star vehicle.
Says Trade expert Taran Adarsh, “TKS has opened exceptionally well. It was a slow starter in the morning shows, but gathered speed post 4 pm onwards on Day 1. The word of mouth is excellent and the weekend numbers will be a shocker for the industry, because the trending is far better than several biggies that starred A-listers. At a time when the industry badly needs a hit, TKS has brought cheer, optimism and confidence back. The exhibition sector (theatres), which was extremely disappointed by the under-performance of Ajay Devgn’s Bholaa and Salman Khan’s Kisi Ka Bhai Kisi Ki Jaan, have heaved a sigh of relief. TKS is a big success for sure.”
