I’m looking out at the Calabasas hills from my multi-million-dollar mansion. Two delivery men are wheeling my new sculpture through the hallway, while my product developer swatches a sample from my makeup line on the back of my hand for approval. No, I’m not having a hyper-realistic dream nor have I been reincarnated as a nepo baby: I’m Kylie Jenner, or at least I’m living inside her head, thanks to the first-person content filmed on her new Meta glasses.
The end is, somewhat, nigh. Although smart glasses have been around for a while, nobody but tech bros wanted to wear them. When Google released Glass in the UK in 2015, it pulled the model just seven months later due to backlash over the price (£1,125) and privacy. Over a decade on, Meta is using the 28-year-old member of the Kardashian clan to make their iteration cool – she films her day through her eyes, translates fan mail with the in-built language tool and waves at her elderly pool man (interesting choice) while taking us along for the ride. “They got Marie Antoinette for less,” one commenter remarked of the unignorable excess. But for good or for bad, we can’t look away.
