The 2026 Super Bowl LX is upon us, which means the sports-lovers in your life can watch along while the pop-culture fanatics revel in the main event: ads and the halftime show.
That’s right, it’s the one time of the year when the two worlds meld for the ultimate viewing experience that leaves both you and your boyfriend happy. And this year, there’s plenty of celeb-filled commercials to punctuate whenever the big guys throw the ball between two big sticks. Touchdown! Am I right?!
In 2026, the world’s biggest brands are sparing no expense to get their products front and centre at the world-famous game, with estimates suggesting they spent as much as $14 million (AUD) to secure a spot. Naturally, that brings with it a smattering of famous faces.
Here’s our roundup of the best 2026 Super Bowl ads, from Emma Stone’s Squarespace spot to Sabrina Carpenter finally finding the man of her dreams… in Pringles form.
Kendall Jenner spoofs the ‘Kardashian Curse’
Starting off strong is Kendall Jenner for sports betting company, Sportsbook. The model and reality star directly pokes fun at the so-called ‘Kardashian curse’ as a way of spoofing sporting superstitions.
Keep in mind, Kendall has dated three athletes — including Aussie NBL star Ben Simmons — so the ads score realism points when she mentions her exes “flopping” due to the supposed curse.
The chef’s kiss arrives when Kendall said her next BF will be an NFL player, because that family collects athletes like Infinity Stones.
Emma Stone can’t find a website domain
Emma Stone’s inability to secure a website domain is turned into a horror noir film for her Squarespace Super Bowl ad. I know they don’t give Oscars for ads, but this Yorgos Lanthimos-style commercial should be considered by the Academy. No notes!
Sabrina Carpenter (kind of) lands the perfect man
You know how Sabrina Carpenter has spent much of her breakout stardom both pining for and complaining about mediocre men? Well, she went ahead and manifested the perfect one in her Pringles Super Bowl ad, but there’s a catch — he’s made entirely out of the chip.
Things go swimmingly for the couple until Carpenter realises he’s just as flaky (literally) as all the manchildren she sings about. And I like my men all stuffed in narrow tubes!
Chris Hemsworth panics over AI
For his Super Bowl ad, Chris Hemsworth frets over the perils of AI assistants like Alexa — except it’s for the brand itself. Because, capitalism. The actor envisions all the ways Alexa could kill him to his bemused wife Elsa Pataky, and it’s honestly pretty hilarious were it not for the dire implications. I’ve seen M3GAN, I know how this story ends.
Uber Eats does it again
Uber Eats added to its starry repertoire of famous guest spots with a Matthew McConaughey and Bradley Cooper-starring Super Bowl ad which tries to convince us that football is just an elaborate ploy to sell food. Honestly, with these heartthrobs at the centre, I buy it. Plus, Parker Posey pops up. It still pales in comparison to Magda Szubanski’s Uber Eats ad, because everything does.
Jurassic Park needs an internet connection
XFinity dipped into nostalgia with a spoof of Jurassic Park that tapped some of its OG stars and imagined a world where dinosaurs need WiFi. Laura Dern, Sam Neill, and Jeff Goldblum all reprised their roles for the commercial, which makes me wonder whether a T-Rex would ever do a ‘GRWM while I avoid the asteroid’ tutorial.
Battle of the sodas
Taika Waititi may well have ignited a brand feud by directing a Pepsi Super Bowl ad that directly mocks its competitor Coca-Cola. It uses the latter brand’s synonymous mascot, a polar bear, for a blind taste test between the two sodas that sends the animal into a spiral. Kinda like the spiral Pepsi had when Kendall totally solved racism in 2017.
Bensoon Boone is still backflipping
Instacart tapped Benson Boone and Ben Stiller to riff on the former singer’s affinity for backflips. Stiller tries to land his own, but with minimal success. Leave it to the professionals, Ben! The ad has an ‘80s aesthetic, I guess because Benson has backflipped so much that he actually broke through the space-time continuum and landed back in that era.
So there you have it folks, all the starriest and funniest 2026 Super Bowl ads. With that out of the way, you can now focus fully on the actual game to extend your knowledge of the NFL beyond that one player who’s engaged to Taylor Swift.
Or you can just watch halftime performer Bad Bunny.
Lead images: YouTube
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