Entering Printemps in downtown New York City feels like an escape. A slight smell of musk hangs in the air as shoppers weave carefully around racks of coats and shelves of handbags and shoes. For the holidays, the store set up a small ice rink on its second floor where skaters perform on weekends.
The French luxury retail emporium opened its first New York outlet earlier this year and has said it wants shoppers to feel so comfortable that it feels like their own chic “French apartment”. The store has a bar upstairs, along with a roving champagne cart, and encourages shoppers to sip on their drinks while they browse. Plush carpeting in the dressing room, full of orange and reds, is reminiscent of a Wes Anderson movie set.
