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Creative Bloq
Creative Bloq
Technology
Natalie Fear

The Italian Embassy's new logo looks surprisingly familiar

Casa Italia logo.

The Italian Embassy has unveiled the logo for Casa Italia, a new identity combining the Embassy of Italy, the Italian Trade Agency, and the Italian Cultural Institute. Located in the heart of Westminster, the new logo celebrates the cultural bond between the United Kingdom and Italy in one succinct platform.

The best logos are often minimalist yet strongly symbolic, and the new Casa Italia identity is no different. Flexible yet expressive, the platform's identity demonstrates how contemporary design can be powerful in its simplicity.

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