Tucked in a red and white striped corner booth in Cresci's cafe is a woman sat alone reading a newspaper and drinking a mug of tea. I approach her cautiously, not really wanting to disturb her peaceful morning spent in the quiet of the cafe.
She tells me her name is Liza Osborne, she's from Winch Wen, Swansea, and she's been coming to this place for years as she used to work in Neath. "Their ice cream is much better than Joe's," she tells me in a hushed tone as she sips her tea. "And it's so friendly, I could sit here all day if I wanted to. You see the same faces. I just come in here to relax." Liza would not tell me her age but her Cresci's ice cream order is vanilla with chocolate sprinkles - in case you're wondering.
Like many other loyal customers, visiting Cresci's is part of Liza's weekly routine and has been for years. "Some people have been customers here all their lives. They come here out of habit and don't even know what they want to order sometimes. We must be doing something right," said John Cresci, 84, who is sat outside the cafe.