The US and Israel's war in Iran has caused global disruption in many sectors, and the there are already signs of an impact on branding, graphic design and packaging design. Some companies are accelerating the hunt for alternatives to plastic, including the use of glass or recycled materials for packaging.
But the clearest examples of the potential impact on brand design have been in Japan, where the snack giant Calbee is ditching its brand colours to try to prevent supply interruptions. If more companies follow the same route, the crisis could end up becoming an unexpected test of good brand design.
