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Alex Blake

The iPhone Ultra could be a surprise hit as new survey suggests potentially millions of Apple fans would buy a foldable phone

Apple CNET United States
The Huawei Pura X Max being held in the hand.
  • A new survey suggests a foldable iPhone could be surprisingly popular
  • It claims 14% of iPhone users cite ‘new phone concepts’ as their biggest reason for upgrading
  • That might translate to millions of potential foldable iPhone customers

Despite the fact that smartphone companies have been making foldable phones for years now, the industry has never really taken off in a big way. But with Apple poised to enter the fray in September, the Cupertino giant could change the game in a big way — and a new survey seems to back that idea up.

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