Apple just surprised us all by announcing the iPhone Pocket — an all-new, but limited edition phone/fashion accessory. And it's not cheap.
When sales open for the iPhone Pocket on Friday, November 14, pricing will begin at $149 for the small strap version, which is available in lemon, mandarin, purple, pink, peacock, sapphire, cinnamon, and black colorways. For $229, you can get the long-strap iPhone Pocket, which is long enough to wear satchel-style. That version comes in a choice of sapphire, cinnamon and black.
The iPhone Pocket was made with the help of Japanese design house Issey Miyake, who already has a deep history with Apple — it made Steve Jobs' signature black turtlenecks. These "3D-knitted" phone holsters are designed to be flexible both literally and figuratively, so users can style them freely, such as wearing them like a crossbody bag or tying it onto a large purse or backpack.
Apple's store page promises the iPhone Pocket is large enough to carry more than just one of the best iPhones. However, it also mentions that the knitted weave is stretchable enough that users can still get a glimpse of their notifications without having to pull their iPhone out. Sounds handy, but maybe not an ideal spot to store small items.
You can buy an iPhone Pocket in only a select few regions. Fortunately the U.S. and U.K. are included, but bad luck to anyone outside those two countries or France, Greater China, Italy, Japan, Singapore and South Korea.
Even odder is the availability in these countries. You can buy them via Apple's website easily, but there is only one store per country selling the iPhone Pocket in person. In the U.S. that's Apple SoHo in NYC, and in the U.K. you have to make a pilgrimage to Apple Regent Street in London.
It's not clear if this is a time-limited release or if there's only a limited supply of the iPhone Pocket to go around. But if this looks like the designer-made iPhone accessory you've been waiting for, make sure you are ready to go when Apple starts to sell them on November 14.
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